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Bolivian Leader's Sweater Prompts Fashion Frenzy
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Bolivian Leader's Sweater Prompts Fashion Frenzy

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Bolivian Leader's Sweater Prompts Fashion Frenzy

Bolivian Leader's Sweater Prompts Fashion Frenzy
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Evo Morales meets U.S. Assistant Secretary of State Thomas Shannon. i

Evo Morales, left, meets U.S. Assistant Secretary of State Thomas Shannon in La Paz, Bolivia, Jan. 21, 2006. Jose Luis Quintana/Reuters hide caption

toggle caption Jose Luis Quintana/Reuters
Evo Morales meets U.S. Assistant Secretary of State Thomas Shannon.

Evo Morales, left, meets U.S. Assistant Secretary of State Thomas Shannon in La Paz, Bolivia, Jan. 21, 2006.

Jose Luis Quintana/Reuters

Bolivia's new president Evo Morales' much-photographed sweater is making a big fashion statement. The sudden popularity of the multicolored, striped sweater has inspired a song and a La Paz manufacturer to turn out a thousand sweaters like it.

Sergio Valda, chief financial officer of Textiles Punto Blanco, talks about the frenzy surrounding the president's sweater — which are made from acrylic yarn and are being sold for $10 to young fans of Morales.

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