NPR logo

Bolivian Leader's Sweater Prompts Fashion Frenzy

  • Download
  • <iframe src="https://www.npr.org/player/embed/5170748/5170749" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Bolivian Leader's Sweater Prompts Fashion Frenzy

World

Bolivian Leader's Sweater Prompts Fashion Frenzy

Bolivian Leader's Sweater Prompts Fashion Frenzy

  • Download
  • <iframe src="https://www.npr.org/player/embed/5170748/5170749" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Evo Morales, left, meets U.S. Assistant Secretary of State Thomas Shannon in La Paz, Bolivia, Jan. 21, 2006. Jose Luis Quintana/Reuters hide caption

toggle caption
Jose Luis Quintana/Reuters

Evo Morales, left, meets U.S. Assistant Secretary of State Thomas Shannon in La Paz, Bolivia, Jan. 21, 2006.

Jose Luis Quintana/Reuters

Bolivia's new president Evo Morales' much-photographed sweater is making a big fashion statement. The sudden popularity of the multicolored, striped sweater has inspired a song and a La Paz manufacturer to turn out a thousand sweaters like it.

Sergio Valda, chief financial officer of Textiles Punto Blanco, talks about the frenzy surrounding the president's sweater — which are made from acrylic yarn and are being sold for $10 to young fans of Morales.