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Super Bowl as 'Collective Experience'

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Super Bowl as 'Collective Experience'

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Super Bowl as 'Collective Experience'

Super Bowl as 'Collective Experience'

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Until about 25 years, the single most watched TV program might have been the Super Bowl — but it also might have been a drama. No more. Dhavan Shah of the University of Wisconsin, Madison talks to Robert Siegel about the significance of the Super Bowl as one of few remaining "collective experiences" in America.

Shah is a professor in the School of Journalism and Mass Communication and an affiliated faculty member in the Department of Political Science at the University of Wisconsin, Madison.