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Seth Godin: 'All Marketers Are Liars'

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Seth Godin: 'All Marketers Are Liars'

Seth Godin: 'All Marketers Are Liars'

Seth Godin: 'All Marketers Are Liars'

  • Download
  • <iframe src="https://www.npr.org/player/embed/5222377/5222378" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Where did Kiehl's go right? Where did Krispy Kreme go wrong? And can you really build a business around mismatched socks? David Gardner talks about the power of marketing with Seth Godin, author of All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World.