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Interview: Baseball Owner Mike Veeck

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Interview: Baseball Owner Mike Veeck

Sports

Interview: Baseball Owner Mike Veeck

Interview: Baseball Owner Mike Veeck

  • Download
  • <iframe src="https://www.npr.org/player/embed/5244704/5244705" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Mike Veeck is president and part owner of six minor-league baseball teams and the author of Fun Is Good. His innovative promotions have included Enron Night, Mime-evision, and Disco Demolition Day. David Gardner talks with the marketing maven about the serious business of fun.