NPR logo

China Reads 'Da Vinci' Too

  • Download
  • <iframe src="https://www.npr.org/player/embed/5414324/5414325" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
China Reads 'Da Vinci' Too

Books

China Reads 'Da Vinci' Too

China Reads 'Da Vinci' Too

  • Download
  • <iframe src="https://www.npr.org/player/embed/5414324/5414325" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

More than 500,000 copies of The Da Vinci Code have been sold in China. In particular, the book has been a hot item in Beijing.

STEVE INSKEEP, host:

The Da Vinci Code's official premiere may have been in Cannes, but time zone differences meant the film actually hit screens in China first. And thanks to the movie, the book is selling big in China, both the legitimate and bootleg editions.

NPR's Anthony Kuhn has been reading in Beijing.

ANTHONY KUHN reporting:

At the Wong Fu Jing(ph) bookstore in downtown Beijing, 24-year-old Lee Tung(ph), a student of foreign languages, grabs the top copy of The Da Vinci Code off a two-foot-high stack. Lee is not sure exactly what the book is about. Something to do with the Bible, he says. But he correctly identifies Da Vinci as the man who painted the Mona Lisa.

Mr. LEE TUNG (Student, Beijing, China): (Through translator) I want to understand the story before I go see the film. That way I may be able to get more out of the movie. I don't know who stars in the movie, but I saw previews for it and it looked pretty good.

KUHN: A drama focused on ancient Western religious orders might seem a bit arcane for most Chinese consumers. But this is a country hooked on Hollywood content, often in the form of pirated DVDs, and that in turn pumps up book sales.

Kate Wong(ph) is a marketing manger for the publisher of the book's Chinese version. She declined to provide sales figures for the Chinese edition, but she said her company printed a million copies. In China, she adds, that means a far larger readership.

Ms. KATE WONG (Marketing Manager): With a print run of a million copies, readers sharing the books could mean as many as five million people may actually read it. Also, piracy is quite rampant here, so if you add that on, I don't think it would be an exaggeration to say the book has ten million readers in China.

KUHN: On Wednesday, nearly 400 prints of The Da Vinci Code began to hit local theaters, making it the widest release yet for a foreign film in China.

Anthony Kuhn, NPR News, Beijing.

Copyright © 2006 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

We no longer support commenting on NPR.org stories, but you can find us every day on Facebook, Twitter, email, and many other platforms. Learn more or contact us.