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I Heart City Slogans

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I Heart City Slogans

U.S.

I Heart City Slogans

I Heart City Slogans

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  • <iframe src="https://www.npr.org/player/embed/5444843/5444844" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Everything's Bigger in Texas. Virginia is for Lovers. What Happens in Vegas Stays in Vegas. How do cities develop catchy slogans? Plus, listeners come up with a few of their own.

Guests:

Randy Snow, executive vice president and creative director, R&R Partners, Las Vegas; his firm came up with the "What Happens in Vegas, Stays in Vegas" concept

Matthew Kish, reporter, Indianapolis Business Journal; wrote an article in that publication detailing Indianapolis' quest for a new slogan

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