Find a Niche: 'The Long Tail' of Sales

  • Playlist
  • Download
  • Embed
    <iframe src="" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The future of our culture — and most business — lies in niches, according to author Chris Anderson. The Long Tail: Why the Future of Business is Selling Less of More, Anderson's new book, references a statistical trend to suggest that the market for items that are not "hits" will always be larger than that for the most popular items.

Anderson's position is that the Internet's ability to offer consumers a near-limitless choice of goods and information — and archive it all cheaply — will change how business is conducted. While "hits" will always exist, in Anderson's view the far larger number of products that fit a particular market or audience offer more opportunities.

Books Featured In This Story

The Long Tail

Why the Future of Business is Selling Less of More

by Chris Anderson

Hardcover, 238 pages |


Purchase Featured Book

The Long Tail
Why the Future of Business is Selling Less of More
Chris Anderson

Your purchase helps support NPR Programming. How?



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

NPR thanks our sponsors

Become an NPR sponsor

Support comes from