Air Sickness as an Advertising Opportunity

U.S. Airways is planning to put ads on its air sickness bags. Scott Simon takes a moment to consider this development.

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SCOTT SIMON, host:

This is WEEKEND EDITION from NPR News. I'm Scott Simon.

By the time that you think the world already bears just about as many ads as it possibly can - you see ads these days in elevators, the back seat of taxicabs, on the back of doors in the cubicles of public restrooms - but they did overlook one small spot, air sickness bags. This week, U.S. Airways announced that it plans to sell ads on its air sickness bags.

The company's spokesman, Phil Gee said, We figure while it's there, why don't we make multi-purpose? Michael Boyd of the Boyd Group aviation consulting firm told the Associated Press, barf bags have a lot of shelf life. People aren't barfing as much in planes as they use to. Well, that may be because airlines are serving less food than they use to. If the ad space doesn't sell, U.S. Airways flyers might try writing complaints about late departures, lost luggage, and crazy fare structures on the bag, and sending it on in.

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