Upscale Ice: Frozen, Fashionable: 10 Cents a Cube

Scott Simon takes a moment to note a new product coming on the market — filtered water ice cubes which sell for about 10 cents a piece.

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Seems like it can take 10 minutes to order a glass of water these days. Spring, sparkling or tap? Filtered or aquifer? Fiji or Finland? Come October, make that 15 minutes. Upscale ice is headed to a menu near you. Cubes frozen from filtered or spring water.

Companies say that these designer cubes are more healthy and better tasting than ones made from tap water, which can have a stale freezer taste and are still susceptible to bacteria. Each American now drinks more than 26 gallons of bottled water a year. So why not buy a better ice?

Stuart Levitan(ph), CEO of Water Bank of America, told the Wall Street Journal, over time, if we do this right, I believe this will be a commodity. A product called aquaICE is already being test marketed in Ohio. Purified municipal ice water in plain, lemon and lime flavor sells in four sealed trays of a dozen cubes for $5. It's about 10 cents a cube, but if you have to ask, have a cup of coffee instead.

Coming up, Levon Helm, happy to be singing again. Stay tuned.

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