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Marketplace Report: YouTube's 'Brand Channel'

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Marketplace Report: YouTube's 'Brand Channel'

Digital Life

Marketplace Report: YouTube's 'Brand Channel'

Marketplace Report: YouTube's 'Brand Channel'

  • Download
  • <iframe src="https://www.npr.org/player/embed/5690056/5690057" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The popular Online video-sharing site YouTube.com entered the commercial realm on Tuesday with the debut of its first "brand channel" — viewers can watch Paris Hilton promote her debut album in a video produced by Warner Bros.

Janet Babin of Marketplace talks with Madeleine Brand about whether YouTube.com viewers will buy into the concept.