Marketplace Report: YouTube's 'Brand Channel'

The popular Online video-sharing site YouTube.com entered the commercial realm on Tuesday with the debut of its first "brand channel" — viewers can watch Paris Hilton promote her debut album in a video produced by Warner Bros.

Janet Babin of Marketplace talks with Madeleine Brand about whether YouTube.com viewers will buy into the concept.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

Support comes from: