NPR logo

Falling Bottom Line at The Gap

  • Download
  • <iframe src="https://www.npr.org/player/embed/5737134/5737135" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Falling Bottom Line at The Gap

Business

Falling Bottom Line at The Gap

Falling Bottom Line at The Gap

  • Download
  • <iframe src="https://www.npr.org/player/embed/5737134/5737135" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The Gap retail chain used to be a trend-setting clothing outlet, but has suffered several years of disappointing profits and a declining "cool" factor.

Madeleine Brand talks with the creators of the fashion-forward Web site GoFugYourself.com about some of the reasons for The Gap's sagging bottom line.