Apple Announes Full-Length Movie Downloads

  • Playlist
  • Download
  • Embed
    Embed <iframe src="" width="100%" height="290" frameborder="0" scrolling="no">
  • Transcript

Apple Computer is set to announce its newest offering in the world of digital video. The company already makes it possible for customers to download music videos and TV shows to their computers and iPods. Now, there's talk that Apple may be ready to offer full-length movies as well.


Let's wrap up the business report for this morning with Apple Computer's move into digital video. An announcement is expected today. The company wants to extend the success it's had in selling music online to selling full-length movies.

NPR's Wendy Kaufman reports.

WENDY KAUFMAN: The invitation for today's event reads It's showtime! And industry experts expect Apple to unveil a movie download service, a sleeker, higher capacity video iPod and a film distribution deal with the Walt Disney Company.

But there may well be something more. Last week, announced a new service that allows users to download feature films and TV shows to PCs. Apple had begun offering music videos, short films and TV shows ten months ago.

But watching a full-length movie on an iPod or even a PC isn't ideal. And experts, including Jason Snell, the editorial director of Macworld, suspect that Apple may be ready to announce new technology that will enable movie lovers to stream digital content directly from a Mac or other Apple device to a TV screen wirelessly.

Mr. JASON SNELL (Editorial Director, Macworld): It is going to allow for a degree of instant gratification that you can't get now. Right now, the way you've got to do it is you've got to go out to the store, or wait for the Netflix envelope to come in the mail. And with this sort of scenario, you just stay at home and you say what movie do I want to see right now? What am I in the mood for right at this moment? You press a button and down it comes. That's pretty compelling.

KAUFMAN: Snell says the downloaded movies might be purchased or Apple might offer them for rent.

Wendy Kaufman, NPR News.

Copyright © 2006 NPR. All rights reserved. Visit our website terms of use and permissions pages at for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.