Shrine Auditorium Looks for Corporate Sponsor

The famous Shrine Auditorium, home to the Oscars and the Emmys, wants a corporate sponsor. And when a bidder wins, a name change is part of the package.

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STEVE INSKEEP, host:

And one other note: one of the most famous venues in Los Angeles is considering a name change. The Shrine Auditorium is seeking a corporate sponsor.

The theater has been known for hosting events like the Emmys and the Oscars, and the owners are hoping that a sponsor will pay up to $4 million each year to place a name on the auditorium.

Just as Oscar-nominated actresses more or less have been paid through the years to wear a certain dress there, the auditorium will get paid to wear a logo.

And this is MORNING EDITION from NPR News. I'm Steve Inskeep.

LYNN NEARY, host:

And I'm Lynn Neary.

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