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Nike Bets Big on Swimmer

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Nike Bets Big on Swimmer

Sports

Nike Bets Big on Swimmer

Nike Bets Big on Swimmer

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Cullen Jones surprised the swimming world in August with a victory in the 50-meter freestyle at the U.S. Nationals. The victory impressed Nike enough to sign Jones to the biggest endorsement deal ever for a short-distance swimmer. He'll receive more than $2 million dollars over the next seven years.

Dave DeWitt of member station WUNC in North Carolina reports.