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Aspen Resort Fights to Save Endangered Snow

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Aspen Resort Fights to Save Endangered Snow

Environment

Aspen Resort Fights to Save Endangered Snow

Aspen Resort Fights to Save Endangered Snow

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Climate change is causing worry in the ski industry. Ski resorts need powdery snow to profit and survive, and global warming threatens to keep the slopes bare. An Aspen resort is taking action, running a series of ads to raise awareness of global warming.

Kirk Siegler of Aspen Public Radio reports.