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Will Hip Ads Boost Laptop Sales for HP?

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Will Hip Ads Boost Laptop Sales for HP?

Digital Life

Will Hip Ads Boost Laptop Sales for HP?

Will Hip Ads Boost Laptop Sales for HP?

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  • <iframe src="https://www.npr.org/player/embed/6290308/6290309" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Hewlett-Packard injects a little personality into a new ad campaign for the company's laptops — hip-hop mogul Jay-Z, for example, is a spokesman.

Slate ad critic Seth Stevenson says Hewlett Packard's ads are visually captivating, but might not work if consumers don't connect the product to the pretty pictures.

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