Digital Life

Will Hip Ads Boost Laptop Sales for HP?

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Hewlett-Packard injects a little personality into a new ad campaign for the company's laptops — hip-hop mogul Jay-Z, for example, is a spokesman.

Slate ad critic Seth Stevenson says Hewlett Packard's ads are visually captivating, but might not work if consumers don't connect the product to the pretty pictures.



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