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Tobacco Firms Battle Calif. Cigarette Tax Measure

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Tobacco Firms Battle Calif. Cigarette Tax Measure

Tobacco Firms Battle Calif. Cigarette Tax Measure

Tobacco Firms Battle Calif. Cigarette Tax Measure

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  • <iframe src="https://www.npr.org/player/embed/6374991/6374992" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

An initiative on the November ballot in California would raise cigarettes taxes to fund healthcare for children and the uninsured. Tobacco companies are spending $50 million to fight the initiative. Sarah Varney of member station KQED in San Francisco reports that their advertising blitz may be working.