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The Buying Power of the 80 Percent Minority

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The Buying Power of the 80 Percent Minority

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The Buying Power of the 80 Percent Minority

The Buying Power of the 80 Percent Minority

  • Download
  • <iframe src="https://www.npr.org/player/embed/6423213/6423214" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Women make the household purchases in 80 percent of homes. Now, more and more businesses realize that what women want are power tools, dishwashers, digital cameras, automobiles and houses. Guests discuss how retailers are catering to the way women shop, and changing marketing strategies to appeal to the major purchasing power of women.

Guests:

Marti Barletta, CEO and founder of the TrendSight Group; works on building marketing, sales, recruiting and retention results through better communications with women

Jody Devere, president of AskPatty — an online panel of experts that answer women's questions about automobiles etc.

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