The Buying Power of the 80 Percent Minority

Women make the household purchases in 80 percent of homes. Now, more and more businesses realize that what women want are power tools, dishwashers, digital cameras, automobiles and houses. Guests discuss how retailers are catering to the way women shop, and changing marketing strategies to appeal to the major purchasing power of women.

Guests:

Marti Barletta, CEO and founder of the TrendSight Group; works on building marketing, sales, recruiting and retention results through better communications with women

Jody Devere, president of AskPatty — an online panel of experts that answer women's questions about automobiles etc.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.