How Do Rumors Get Started?

How do rumors spread from person to person? And why do some rumors spread like wildfire, while others never seem to make it out of a small circle of interconnected people?

Guests:

Nicholas DiFonzo, co-author of Rumor Psychology: Social and Organizational Approaches; professor of psychology, Rochester Institute of Technology

Duncan Watts, author of Six Degrees: The Science of a Connected Age; professor of Sociology at the Institute for Social and Economic Research and Policy, Columbia University

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