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Web Sites Offer Sneak Peek of 'Black Friday' Ads

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Web Sites Offer Sneak Peek of 'Black Friday' Ads

Digital Life

Web Sites Offer Sneak Peek of 'Black Friday' Ads

Web Sites Offer Sneak Peek of 'Black Friday' Ads

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  • <iframe src="https://www.npr.org/player/embed/6500024/6500037" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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If you're up for seriously pre-planning your shopping adventure on the day after Thanksgiving, take note of a wave of "Black Friday" Web sites. They claim secret access now to next week's newspaper ads and circulars.

RENEE MONTAGNE, Host:

One week from today is Black Friday - that's the day after Thanksgiving, when hordes of shoppers hit the stories looking for holiday gifts and bargains. Today's last word goes not to those Johnny-come-latelys, but to the throngs of Web surfers who've already seen the newspaper ads that you won't get until your Thursday paper arrives.

A number of Web sites claim to have secretly secured copies of those ads from stores like Target, Sears, Toys R Us and Radio Shack. Retailers are not pleased that their sales plans have been prereleased to shoppers and competitors. Wal-Mart insists it will be able to hide many discounts on its Web site until Thanksgiving Day.

STEVE INSKEEP, Host:

And on this Friday before Thanksgiving, from NPR News it's MORNING EDITION.

MONTAGNE: I'm Renee Montagne.

INSKEEP: And I'm Steve Inskeep.

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