Corporate Sponsorship for the Golden Gate Bridge?

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As long as you can remember, that famous San Francisco bridge was called the Golden Gate. Now the name could be changing. Despite toll collections, the bridge is losing money. So officials are considering corporate sponsorships. It could eventually be the Wells Fargo Golden Gate Bridge. Or the Wal-Mart Golden Gate Bridge. Or the Wendy's Golden Gate Bridge, or the McDonald's Golden Arches Bridge. Officials insist they'll do something tasteful.

STEVE INSKEEP, Host:

Good morning, I'm Steve Inskeep.

As long as you can remember, that famous San Francisco Bridge was called the Golden Gate. Now the name could be changing. Despite toll collections, the bridge is losing money. So officials are considering corporate sponsorships.

It could eventually be the Wells Fargo Golden Gate Bridge or the Wal-Mart Golden Gate Bridge or the Wendy's Golden Gate Bridge or the McDonald's Golden Arches Bridge. After all, officials insist, they will try to do something tasteful.

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