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Makers of Gaming Systems Reach Out to Wider Audience

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Makers of Gaming Systems Reach Out to Wider Audience

Digital Life

Makers of Gaming Systems Reach Out to Wider Audience

Makers of Gaming Systems Reach Out to Wider Audience

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  • <iframe src="https://www.npr.org/player/embed/6525563/6525564" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

When Nintendo unveiled their latest gaming system, the company wanted to appeal to non-traditional gamers. Their new video game console is designed to appeal not just to 20-something men, but also to women and baby boomers. The vice-president of Nintendo America talks about its latest, the Wii, and the future of the gaming industry.

Guest:

Lev Grossman, writes about tech industry for Time magazine

Perrin Kaplan, vice president of Nintendo America

Raph Koster, former creative officer for Sony Online Entertainment; author of the book, A Theory of Fun for Game Design