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Company Offers a Choice of Poinsettia Colors

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Company Offers a Choice of Poinsettia Colors

Company Offers a Choice of Poinsettia Colors

Company Offers a Choice of Poinsettia Colors

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  • <iframe src="https://www.npr.org/player/embed/6640291/6640292" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The poinsettia is getting a modern makeover. Consumers used to have the choice of red or red. But demand is rising for dazzling new colors. In California, the world's largest poinsettia producer wants to change our perception of a Christmas tradition.

Andrew Phelps, of member station KPBS, reports.