Sylvester Stallone is going to new heights to promote his latest film Rocky Balboa. He's trying to tap into the huge evangelical market that powered the success of films such as The Passion of the Christ, even hiring the same marketing company behind that film.
Stallone held a teleconference with Christian leaders, to talk about what he says is his own spiritual reawakening.
Rocky Balboa, the sixth movie in the Rocky series, opens today nationwide. It's actually getting decent reviews from film critics, and from the pulpit.