Chinese Authorities Cancel Nude Run Promotion

If you think consumer goods have too much wasteful packaging, a Chinese wine company is on your side. It planned to discourage excessive packaging with what it called a "nude run." On Christmas Eve, men and women would get prizes for running naked through the streets of a provincial capital. The call for entries asked for "auspicious" men and women under 30. Police found this not so auspicious and cancelled the promotion.

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STEVE INSKEEP, host:

Good morning. I'm Steve Inskeep.

If you think consumer goods have too much wasteful packaging, a Chinese wine company is on your side. It planned to discourage excessive packaging with what it called a nude run. On Christmas Eve, men and women would get prizes for running naked through the streets of a provincial capital - no packaging. The call for entries asked for quote: "auspicious men and women under 30.” Police found this whole idea not so auspicious and cancelled the promotion.

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