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Charity and Profit in the 'Red' Campaign

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Charity and Profit in the 'Red' Campaign

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Charity and Profit in the 'Red' Campaign

Charity and Profit in the 'Red' Campaign

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Part of the profits from certain iPods, Gap T-shirts, and other items with the (RED) label go to the Global Fund to Fight AIDS, TB and malaria. So far, the campaign has generated $12 million to treat people in developing countries. It's also highly profitable for many of the companies involved.