New TVs Reveal On-Camera Imperfections

Imperfections are visible like never before on high definition televisions. Now there's a cosmetic line geared toward those who regularly appear on HDTV screens.

RENEE MONTAGNE, host:

And more American households with HDTV means more viewers with the capability of seeing more of an actor or TV News anchor than that person might want him to see.

Our last word in business is a warning: Be ready for the close-up.

Ms. SHEILA MCKENNA (Makeup Artist): It is shocking when you see yourself on the monitor because it enhances every imperfection on your face. And if I were somebody that lived in front of the camera lens, it would certainly make me nervous.

MONTAGNE: Sheila McKenna is a makeup artist who learned the had way about what happen when a clients appears in HD. Every penciled eyebrow looks like it's been done with a number two pencil. So she started her own cosmetics brand geared for director's close-ups that, like it or not, have become extreme close-ups. Her makeup application tool of choice - an airbrush, like the kind you'd use to paint a surf scene on the side of a van.

Ms. MCKENNA: In the past, that used to be just put on more. But now it's actually, you need to learn hot to strategically place it and put on less. And our goal is to create products that look like skin and not like makeup in front of the high-definition camera.

MONTAGNE: Sheila McKenna's cosmetics line is geared toward makeup artists for programs like “The View” and “The Today Show.” But she's ready with products that you can apply yourself if and when HD becomes the standard for home movies.

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This is MORNING EDITION from NPR News. Happy New Year. I'm Renee Montagne.

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