NPR logo

Dallas Pizza Chain to Accept Pesos on Trial Basis

  • Download
  • <iframe src="https://www.npr.org/player/embed/6749045/6749046" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Dallas Pizza Chain to Accept Pesos on Trial Basis

U.S.

Dallas Pizza Chain to Accept Pesos on Trial Basis

Dallas Pizza Chain to Accept Pesos on Trial Basis

  • Download
  • <iframe src="https://www.npr.org/player/embed/6749045/6749046" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

As of today, a Dallas-based chain of pizza restaurants will accept both U.S. dollars and Mexican pesos as payment. The trial program will last through February at Pizza Patron locations in five states. The company has 59 restaurants in the United States.

With the nation's Latino population growing quickly — and becoming more affluent — many businesses are looking for ways to lure Latino customers.

Michele Norris talks with Antonio Swad, founder and president of the Pizza Patron chain. Swad says he's providing a service to customers returning from holiday travel in Mexico. And he hopes to gain an advantage in the competitive pizza business.

But the company has received e-mails criticizing the move.