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Wrong Anthem, By Gum

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Wrong Anthem, By Gum

Wrong Anthem, By Gum

Wrong Anthem, By Gum

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  • <iframe src="https://www.npr.org/player/embed/6865818/6865819" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

A company selling Wrigley's gum wanted music for a commercial in Russia. It went to an English company, and bought a catchy tune. The commercials aired in Moscow, until the Chinese embassy called to ask why the Chinese national anthem was used to sell gum. The company calls it a "misunderstanding."

STEVE INSKEEP:

Good morning. I'm Steve Inskeep with a story of globalization gone wrong. A company selling Wrigley's gum wanted music for a commercial in Russia. It went to an English company and bought this catchy tune. The commercials aired in Moscow, and then the company got a call. The Chinese embassy was calling to ask why gum was being sold using the Chinese national anthem. The company now calls it a misunderstanding.

It's MORNING EDITION.

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