Nets Arena Is First U.S. Branch for Barclays Bank

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In the NBA's largest naming-rights deal ever, a British bank is paying more than $300 million to put its name on the Brooklyn, N.Y., arena that will be the new home for the New Jersey Nets basketball team.

Barclays, one of the largest banks in the world, has no branches in the United States. The bank is seeking name recognition, but it's taking a chance: The arena has been approved, but its construction is being challenged in court.

The arena is the anchor for the massive Atlantic Yards residential and commercial development project planned near downtown Brooklyn.



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