Nets Arena Is First U.S. Branch for Barclays Bank

In the NBA's largest naming-rights deal ever, a British bank is paying more than $300 million to put its name on the Brooklyn, N.Y., arena that will be the new home for the New Jersey Nets basketball team.

Barclays, one of the largest banks in the world, has no branches in the United States. The bank is seeking name recognition, but it's taking a chance: The arena has been approved, but its construction is being challenged in court.

The arena is the anchor for the massive Atlantic Yards residential and commercial development project planned near downtown Brooklyn.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.