Nets Arena Is First U.S. Branch for Barclays Bank Barclays Bank of Britain is paying a record $400 million to put its name on the Brooklyn arena that will be the new home for the Nets basketball team. But few Brooklyn residents recognize the name; Barclays, one of the largest banks in the world, has no branches in the United States.
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Nets Arena Is First U.S. Branch for Barclays Bank

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Nets Arena Is First U.S. Branch for Barclays Bank

Nets Arena Is First U.S. Branch for Barclays Bank

Nets Arena Is First U.S. Branch for Barclays Bank

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  • <iframe src="https://www.npr.org/player/embed/6906870/6906871" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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In the NBA's largest naming-rights deal ever, a British bank is paying more than $300 million to put its name on the Brooklyn, N.Y., arena that will be the new home for the New Jersey Nets basketball team.

Barclays, one of the largest banks in the world, has no branches in the United States. The bank is seeking name recognition, but it's taking a chance: The arena has been approved, but its construction is being challenged in court.

The arena is the anchor for the massive Atlantic Yards residential and commercial development project planned near downtown Brooklyn.