Report: Cost of College Sways Final Choices

A UCLA survey of more than 270,000 college students finds many settled for a less-expensive option even if they were accepted at their first-choice school, citing affordability as the reason.

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A growing number of students do seem to be taking finances into account as they head off to college. In our last word, we report on a new survey that shows more students are not going to their first choice school, even if they've been accepted. Education researchers at UCLA surveyed more than 270,000 college students. They found nearly a third were not attending their first choice school, and when asked the reason they'd settle for their second or third choice, about a third of those students said affordability.

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