Food Network Goes Subliminal

  • Playlist
  • Download
  • Embed
    Embed <iframe src="" width="100%" height="290" frameborder="0" scrolling="no">
  • Transcript

The couch potatoes who love the Food Network's Iron Chef America got a subliminal food message Sunday, as a McDonald's logo flashed onscreen. Slow-motiong playback revealed the McDonald's tag "I'm lovin' it," which the naked eye probably would not have picked up in real time. The Food Network says it was a glitch.


Good morning, I'm Renee Montagne.

Gourmet couch potatoes loved the Food Network's "Iron Chef America".

Unidentified Man: Today's super ingredient is…

MONTAGNE: But Sunday's viewers of the campy cooking competition got a subliminal food message as McDonald's logo flashed onscreen. Invisible to the naked eye, slow motion playback revealed the McDonald's tag, I'm Lovin' It. The Food Network says it was a glitch.


Copyright © 2007 NPR. All rights reserved. Visit our website terms of use and permissions pages at for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.



Please keep your community civil. All comments must follow the Community rules and Terms of Use. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.