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Big Apple to Brand Its Own Condom

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Big Apple to Brand Its Own Condom

Health Care

Big Apple to Brand Its Own Condom

Big Apple to Brand Its Own Condom

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  • <iframe src="https://www.npr.org/player/embed/7029430/7029431" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

New York plans to brand an official city condom. Mayor Michael Bloomberg wants to reduce the spread of AIDS and other diseases, and the city's health commissioner says brand names really work. One idea: maps of various subway lines. The city distributes 18 million free condoms a year.

STEVE INSKEEP, host:

Good morning. I'm Steve Inskeep.

If you sleep with someone in the city that never sleeps, here's a product for you. New York City plans an official city condom. Mayor Michael Bloomberg wants to reduce the spread of AIDS and other diseases. His health commissioner says brand names really work. The city just needs a logo and pretty packaging. One idea would use maps of various subway lines. Even before this branding, the city distributes 18 million free condoms per year.

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