How Much Will It Cost to Run for President?

More than a year before the first primary ballot is cast, presidential candidates on all sides are already coming out of the woodwork. But announcements don't mean much if you don't have the money to fund your campaign. Guests explain what it takes to launch a run for the White House.

Guests:

Anna Greenberg, partner with Greenberg, Quinlan & Rosner, a political consulting firm; worked on the Clinton campaign in 1992 and the Gore campaign in 2000.

Ed Rogers, Republican Strategist and Chairman of Barbour Griffith & Rogers LLC; Senior Deputy to Bush-Quayle Campaign Manager Lee Atwater.

Bob Kerrey, president of The New School in New York City; former senator and governor from Nebraska; also ran for president in 1992.

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