'Amateur' TV Ads Set for Super Bowl Splash
A new trend on display during the Super Bowl is to use ads made by ordinary folks instead of glitzy, expensive ad agencies. The trend builds on the work of the amateur artistes who create home-made video for the Web. Washington Post business reporter Frank Ahrens and Steve Inskeep take a look at some examples.
Related NPR Stories
Super Bowl Ads: Still a High-Stakes Game Feb. 1, 2007
User-Generated Ads Hit the Super Bowl Jan. 31, 2007

Comments
Discussions for this story are now closed. Please see the Community FAQ for more information.