'Amateur' TV Ads Set for Super Bowl Splash A new trend on display during the Super Bowl: ads made by ordinary folks instead of glitzy, expensive ad agencies. Some companies are using the work of low-budget artistes who create homemade video for the Web.
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'Amateur' TV Ads Set for Super Bowl Splash

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'Amateur' TV Ads Set for Super Bowl Splash

'Amateur' TV Ads Set for Super Bowl Splash

'Amateur' TV Ads Set for Super Bowl Splash

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  • <iframe src="https://www.npr.org/player/embed/7113109/7113112" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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A new trend on display during the Super Bowl is to use ads made by ordinary folks instead of glitzy, expensive ad agencies. The trend builds on the work of the amateur artistes who create home-made video for the Web. Washington Post business reporter Frank Ahrens and Steve Inskeep take a look at some examples.