'Amateur' TV Ads Set for Super Bowl Splash

A new trend on display during the Super Bowl is to use ads made by ordinary folks instead of glitzy, expensive ad agencies. The trend builds on the work of the amateur artistes who create home-made video for the Web. Washington Post business reporter Frank Ahrens and Steve Inskeep take a look at some examples.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.