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Super Bowl Ads Seen as Scary Experience

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Super Bowl Ads Seen as Scary Experience

Business

Super Bowl Ads Seen as Scary Experience

Super Bowl Ads Seen as Scary Experience

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  • <iframe src="https://www.npr.org/player/embed/7176566/7176568" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Researchers at UCLA tracked several viewers' brain activity as they watched Super Bowl ads, gauging their emotional reaction. In many cases, the ads produced feelings of anxiety and fear. Overall, researchers concluded that most of the ads made people take notice — but didn't necessarily make them feel good.