Thomas Hughes (left) and Nicholas Krill of Spinto Band in a Sears-style portrait, after they sold their song, 'Oh Mandy' to a Sears commercial.
The Spinto Band members from back left: Jeff Hobson, Thomas Hughes and Jon Eaton. Front from left: Nicholas Krill, Joe Hobson and Sam Hughes.
Indie rock fans expect their favorite bands to suffer for the art. That means accepting large sums of money for commercial deals is out. Or is it?
After a hefty offer from Sears to use their song "Oh Mandy" in a television ad, Delaware-based Spinto Band decided the offer was too lucrative to pass up. They used the money to fund a European tour.
More indie bands are viewing TV commercials as a harmless way to make money, but fans argue that the music becomes controlled by advertising directors rather than driven by the artist.