Indie Bands Weigh Commercial Deals

The Spinto Band i i

Thomas Hughes (left) and Nicholas Krill of Spinto Band in a Sears-style portrait, after they sold their song, 'Oh Mandy' to a Sears commercial. hide caption

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The Spinto Band

The Spinto Band members from back left: Jeff Hobson, Thomas Hughes and Jon Eaton. Front from left: Nicholas Krill, Joe Hobson and Sam Hughes.

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Indie rock fans expect their favorite bands to suffer for the art. That means accepting large sums of money for commercial deals is out. Or is it?

After a hefty offer from Sears to use their song "Oh Mandy" in a television ad, Delaware-based Spinto Band decided the offer was too lucrative to pass up. They used the money to fund a European tour.

More indie bands are viewing TV commercials as a harmless way to make money, but fans argue that the music becomes controlled by advertising directors rather than driven by the artist.

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