Maytag Seeks a Fresh Advertising Face

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Maytag is looking for a new repairman. Since 1967, only three actors have played the lonely Maytag repairman character in the company's long-running TV ads. The company is holding open casting calls around the country. Hopefuls included not just actors, but some real Maytag repairmen, too.


And our last word in business, today, goes out to people who are trying out for an opportunity to play a person with a boring job. The washing machine company Maytag is looking for a new repairman. You know the guy in the blue cap and the uniform who's appeared in the company's TV ads for years.

Since 1967 only three actors have played a Maytag repairman. So the company wants a fresh new look so it is holding open casting calls across the country. And in a recent tryout, about 200 men showed up - men, we should mention. One even sang the tune, "One is the Loneliest Number," the idea being that Maytag appliances are so reliable the repairman has nothing to do.

The hopefuls included struggling actors and also including some real Maytag repairmen.

This is MORNING EDITION from NPR News. I'm Steve Inskeep.


And I'm Renee Montagne.

(Soundbite of song, "One")

Mr. CHUCK NEGRON (Singer, Three Dog Night): (singing) It's just no good anymore since you went away. Number oneā€¦

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