Is Hip Hop Dying or Has It Moved Underground? According to Billboard, rap and hip-hop album sales are down by more than 40 percent compared with the year 2000. Some say young people are fed up with the violence, degrading imagery and lyrics. But others say the fans are still there; they've just found other means to consume the music.
NPR logo

Is Hip Hop Dying or Has It Moved Underground?

  • Download
  • <iframe src="https://www.npr.org/player/embed/7834732/7834733" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Is Hip Hop Dying or Has It Moved Underground?

Is Hip Hop Dying or Has It Moved Underground?

Is Hip Hop Dying or Has It Moved Underground?

  • Download
  • <iframe src="https://www.npr.org/player/embed/7834732/7834733" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

According to Billboard, rap and hip-hop album sales are down by more than 40 percent compared with the year 2000. It's hard to know why the genre is suffering a bigger blow than rock or pop.

Some industry experts say young people are fed up with the violence, degrading imagery and lyrics. Others say the music is just as popular as it ever was, but that fans have found other means to consume the music.