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'Marketplace' Report: Movie-Release Methods

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'Marketplace' Report: Movie-Release Methods

Business

'Marketplace' Report: Movie-Release Methods

'Marketplace' Report: Movie-Release Methods

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  • <iframe src="https://www.npr.org/player/embed/7851368/7851371" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

A new study finds that film studios could boost their revenues up to 16 percent if they put new movies in cinemas, on DVDs and video-on-demand simultaneously. But previous attempts at doing this have failed. Marketplace's Sam Eaton talks with Alex Chadwick.