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'Spam Queen' Defends Direct Marketing Via E-Mail

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'Spam Queen' Defends Direct Marketing Via E-Mail

Business

'Spam Queen' Defends Direct Marketing Via E-Mail

'Spam Queen' Defends Direct Marketing Via E-Mail

  • Download
  • <iframe src="https://www.npr.org/player/embed/864314/864315" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

There are human faces behind the direct marketing campaigns that send billions of "spam" e-mails to computer inboxes on a daily basis. Direct marketer Laura Betterly speaks to NPR's John Ydstie.