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Def Jam's Simmons Takes Hip-Hop to Broadway

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Def Jam's Simmons Takes Hip-Hop to Broadway

Arts & Life

Def Jam's Simmons Takes Hip-Hop to Broadway

Def Jam's Simmons Takes Hip-Hop to Broadway

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  • <iframe src="https://www.npr.org/player/embed/865399/865400" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

The Great White Way embraces the hip-hop roots of slam poetry with Def Poetry Jam on Broadway. It's part of entrepreneur Russell Simmons' mission to bring hip-hop culture to the masses. He owns a record company, a film company, and the clothing line Phat Farm. Karen Michel reports.