NPR logo

SXSW: Where the Strange and Soothing Collide

  • Download
  • <iframe src="https://www.npr.org/player/embed/88362941/88382438" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
SXSW: Where the Strange and Soothing Collide

SXSW: Where the Strange and Soothing Collide

SXSW: Where the Strange and Soothing Collide

  • Download
  • <iframe src="https://www.npr.org/player/embed/88362941/88382438" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Sera Cahoone. David Belisle hide caption

toggle caption David Belisle

Last week, 1,700 bands converged on Austin, Texas, for the annual South by Southwest music festival. For some of the biggest names in attendance, like R.E.M. and Vampire Weekend, the event was a coronation — a chance to perform for thousands while promoting new projects. For others, it meant draining savings accounts and driving across the country, for little more than the opportunity to live among the music industry for a few days.

From the strange (Wing, a Chinese woman from New Zealand who sings AC/DC covers) to the soothing (Sera Cahoone, a singer whose songs are like foot rubs at the end of a long night out), the music brought out power and beauty in unexpected places.

Purchase Featured Music

Wing Sings Ac/DC

Purchase Music

Buy Featured Music

Album
Wing Sings Ac/DC
Artist
Wing
Label
Wing
Released
2006

Your purchase helps support NPR programming. How?

Sera Cahoone

Purchase Music

Buy Featured Music

Album
Sera Cahoone
Artist
Sera Cahoone
Label
Sera Cahoone
Released
2006

Your purchase helps support NPR programming. How?

Only as the Day Is Long

Purchase Music

Buy Featured Music

Album
Only as the Day Is Long
Artist
Sera Cahoone
Label
Sub Pop
Released
2008

Your purchase helps support NPR programming. How?

We no longer support commenting on NPR.org stories, but you can find us every day on Facebook, Twitter, email, and many other platforms. Learn more or contact us.