Japanese Businesses Lure Aging Seniors Off Roads
In Japan, police are concerned about the rising number of traffic accidents caused by drivers who are over the age of 65, so police have joined with businesses in a novel campaign to encourage seniors to hand over their drivers licenses.
While one department store is offering free delivery for seniors who give up driving, and a hotel chain is offering discounts, perhaps the most enticing deal of all comes from a bank.
It is now advertising special interest rates for seniors who "have the courage" — as the campaign Web site says — to hand over their licenses and stop driving.
Related NPR Stories
Japan Rewards Pregnancy with Commuting Perk Aug. 9, 2006
Home Elevators Popular with Aging Population June 6, 2005
Comments
Discussions for this story are now closed. Please see the Community FAQ for more information.