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Borders Book Store Chain Seeks a Buyer

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Borders Book Store Chain Seeks a Buyer

Business

Borders Book Store Chain Seeks a Buyer

Borders Book Store Chain Seeks a Buyer

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  • <iframe src="https://www.npr.org/player/embed/88651466/88650750" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Borders isn't just looking for customers to buy its books. The nation's second-largest book store chain says it's looking for someone to take over the entire business.

Borders announced Thursday that it's exploring the possibility of putting itself up for sale.

Its stock price has fallen 66 percent since last year, even as it slashed prices and overhauled the way it displays books to try to lure more customers.

Borders is having a hard time fending off competition from Barnes and Noble, the No. 1 book store chain.

It's also losing customers to the book aisles of Wal-Mart and online book sellers.