Bumper Stickers: Simple, Cheap and Effective?

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Across the country, politicians spend millions of dollars on splashy ad campaigns. But when graduate student Patti Brown picked a project for her class in political advertising, she bypassed the big ticket items and went for something far simpler and possibly more enduring: the bumper sticker.

Brown discusses her work measuring the effectiveness of the political bumper sticker, which has attracted national attention.

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