Bumper Stickers: Simple, Cheap and Effective?

  • Playlist
  • Download
  • Embed
    Embed <iframe src="http://www.npr.org/player/embed/89121141/89119301" width="100%" height="290" frameborder="0" scrolling="no">

Listen to this 'Talk of the Nation' topic

Across the country, politicians spend millions of dollars on splashy ad campaigns. But when graduate student Patti Brown picked a project for her class in political advertising, she bypassed the big ticket items and went for something far simpler and possibly more enduring: the bumper sticker.

Brown discusses her work measuring the effectiveness of the political bumper sticker, which has attracted national attention.



Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.