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Bumper Stickers: Simple, Cheap and Effective?

Politics

Bumper Stickers: Simple, Cheap and Effective?

Listen to this 'Talk of the Nation' topic

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  • <iframe src="https://www.npr.org/player/embed/89121141/89119301" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Across the country, politicians spend millions of dollars on splashy ad campaigns. But when graduate student Patti Brown picked a project for her class in political advertising, she bypassed the big ticket items and went for something far simpler and possibly more enduring: the bumper sticker.

Brown discusses her work measuring the effectiveness of the political bumper sticker, which has attracted national attention.