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Study Shows Precise Pricing More Enticing to Buyers

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Study Shows Precise Pricing More Enticing to Buyers

Business

Study Shows Precise Pricing More Enticing to Buyers

Study Shows Precise Pricing More Enticing to Buyers

  • Download
  • <iframe src="https://www.npr.org/player/embed/89140729/89140710" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Researchers at Cornell University say they've discovered something strange about the way consumers absorb price information. They say when the price of an item is in a round number, people perceive it as higher than an odd number. In other words, people think a $3,000 car is more expensive than one priced at $3,129.50. The finding has implications for people trying to sell their homes.

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