Gore's 'We' Campaign to Fight Climate Change
ROBERT SIEGEL, host:
One man who drives a hybrid SUV is out with a new initiative.
MICHELE NORRIS, host:
Today Al Gore's nonprofit, the Alliance for Climate Protection, announced one of the most expensive public advocacy campaigns in U.S. history. It's called the We campaign, that's W - E , we.
SIEGEL: The alliance says it will spend $300 million over three years to push policymakers to take on climate change.
NORRIS: The campaign's first move is a TV ad.
(Soundbite of TV ad)
Unidentified Man: We didn't wait for someone else to guarantee civil rights or put a man on the moon, and we can't wait for someone else to solve the global climate crisis.
SIEGEL: Naturally, the We campaign has its critics, some of the same critics who charged Gore last year with generating a huge electric bill at his Nashville mansion. They say Gore wants average Americans to make sacrifices he won't make.
NORRIS: Well, down in Tennessee, the former vice president recently finished installing solar panels, compact fluorescent bulbs and other measures to cut down on his own energy use.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.