Study Finds More Than 'Truthiness' To 'Colbert Bump'

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Comedy Central's Stephen Colbert has been more than eager to promote the "Colbert Bump," the "curious phenomenon" through which guests receive more publicity after appearing on the program.

A study by San Diego political science professor James Fowler suggests there may be some truth behind the "truthiness." He shares his findings on Colbert's impact on campaign contributions with Madeleine Brand.

"There is that point where that tongue-in-cheek part of it becomes so well known, it actually becomes influential," he says.

He compared people on the show with similar folks who were not on the show and found that there is indeed a "Colbert Bump." Thirty days after the show, Democratic candidates earned about 44 percent more in campaign donations than counterparts who were not on the show, he found.

A huge fan of Colbert, Fowler admits that he would be happy if the study turned into a guest appearance on the Colbert Report.

"Stephen Colbert, have a hot dog with me!" he offers.



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